What is CSS - Comparison Shopping Service?
To comply with EU (European Union) competition & trading rules, Google allows independent Comparison Shopping Services (CSS) to compete on Google Shopping. This gives all merchants trading in European markets the option to use an external CSS provider such as Lushense and benefit from more efficient bidding—without Google's 20% fee.
In other words, by switching to Lushense CSS you can save 20% off the Google Shopping ads on European markets without changing your existing campaigns.
East Switch
Automatic switch completed in up to 14 days.
No Additional Setup
Your existing campaigns stay exactly as they are.
20% Lower Cost
Save, reinvest, or outperform your competitors.
Good As Google CSS
Same experience across Ads and Merchant Center.
Why join the Lushense CSS Partner Program?
Lushense marketplace works with over 300 vendors across wide range of adult industries and now offers a self-managed CSS solution focused purely on your ad performance.
If you run or plan to run Google Shopping ads in Europe, you can switch to Lushense CSS and achieve up to 20% lower ad costs or boost your performance by up to 20% while keeping your campaigns unchanged. Lushense marketplace participation is not required.
Boost Your Bidding Power by 20%
Improve results by 20% without raising budget
Increase visibility across Europe
Outperform your competitors in the auction
Reinvest savings to promote more products
Or cut ad costs & save 20%
Switch to Lushense CSS Partner Program
Register your interest and we’ll get in touch
Choose a plan that fits your ads volume
We handle the switch for you
Your existing campaigns setup stay unchanged
Your European shopping ads now run at lower cost
Reach the Entire European Market with One CSS Integration
One connection unlocks 31 European markets
Reach 600M+ consumers across Europe
Expand your product reach & visibility
Reach high-intent shoppers effortlessly
